When players are exposed to this “slapstick humor” in scenarios like their favorite Disney character being virtually flattened into a pancake for crossing the road incorrectly, it promotes an increased emotional response. From a psychological perspective this works incredibly well to encourage engagement. Hall talked candidly about his team’s intention to “revive comedy” in a way that was “family friendly”. The game was designed to make players laugh. Intensifying arousal through the use of humor. Disney characters are often remembered fondly, thus the probability we will remember Disney Crossy Road in a similarly loving light is also high. So as a result, users subconsciously evaluate the experience of Disney Crossy Road through a nostalgic-colored lens and associate past affection with the current experience of playing the game. These positive connotations translate to Disney Crossy Road through what is known as the halo effect - our tendency to evaluate a brand based on another brand with which it is associated. This transforms each level to a romantic walk down memory lane, evoking feelings of unconditional glee and warm fondness for Disney lovers.
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